Marketing account manager
- A highly skilled and creative manager who directs and manages the development and implementation of in-store marketing programs, the marketing account manager carries many responsibilities. The manger's projects include marketing communications strategies and programs, seasonal campaigns, window presentations, item promotions, sponsorship tie-ins, and testing new concepts.
Historical Dictionary of the Fashion Industry. Francesca Sterlacci and Joanne Arbuckle.
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account manager — noun A person who is in charge of sales to one or more named customers or to a specified segment of the market, especially in B2B marketing; supposedly refers to a somewhat more responsible job than the term salesman … Wiktionary
account handler — /ə kaυnt ˌhændlə/, account manager /ə kaυnt ˌmænɪdʒə/ noun a person who works in an advertising agency, and who is responsible for a particular client ▪▪▪ ‘…we have moved the account because we thought it would be better suited in a smaller… … Marketing dictionary in english
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account — /ə kaυnt/ noun 1. a record of financial transactions over a period of time, such as money paid, received, borrowed or owed ● Please send me your account or a detailed or an itemized account. 2. (in a shop) an arrangement which a customer has to… … Marketing dictionary in english
manager — A medium level participant established according to final take. Bloomberg Financial Dictionary * * * manager man‧ag‧er [ˈmænɪdʒə ǁ ər] noun [countable] JOBS someone whose job is to manage all or part of a company or organization, or a particular… … Financial and business terms
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account management group — 1) A group within an advertising, marketing, or public relations agency responsible for planning, supervising, and coordinating all the work done on behalf of a client. In large agencies handling large accounts the group might consist of an… … Big dictionary of business and management
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia